Way back in 1994 a small shop popped up seemingly out of nowhere in the regional South Australian town of Murray Bridge. Ahead of its time this shop introduced the tools and resources to help aspiring eco-warriors of the time to walk the journey of reduce, reuse and recycle.
That shop was called Waste Not Want Not Eco Shop.
After a brief time in Murray Bridge the founders moved the shop to a new location in Goodwood, where they were able to offer their eco-tools to a much larger population. Adelaide was about to learn a new way to be. A better, more sustainable way to live.
Over the past 27 years the Waste Not Want Not Eco Shop passed through the hands of a couple of owners, who moved it to Old Reynella and then to its current location in Blackwood. In 2018 the business was bought by the current owners. They saw the opportunity to take the little Blackwood shop and grow the business so it could reach more people.
In 2008, in a different corner of Adelaide, Liddy and Ian Dolman established Ecolateral Sustainable Living Products which would go on over the next 12 years to become Adelaide’s most respected eco store. Following Liddy’s decision to retire in 2019 the future of the business was determined during a chance meeting between her and one of Waste Not Want Not Eco Shop’s new owners, Jamie. Liddy had been looking for someone who shared similar values and a heart for the environment and was delighted when Jamie expressed an interest in taking on Ecolateral.
Shortly after acquiring the new store Jamie made the decision to share the Ecolateral name with the Blackwood shop and renamed Waste Not Want Not Eco Shop to be Ecolateral Blackwood.
“Our vision is to equip people with the tools and resources to live more sustainably, and help this and future generations of Australians to wake up and start walking the path from being eco-impacters to being zero-wasters.
“With a desire to see Australia become a country that wasted nothing, that reduced its waste and that eliminated landfill, we quickly understood that we are not the real heroes of the story. Instead the heroes of the sustainability and eco-friendly movement are the pioneers who have gone before, and the community of people now rising up to spread the message of sustainable, plastic-free and zero-waste living.
“We believe our role is to create awareness of the environmental issues and potential solutions, then source the best eco-friendly products. Our aim is to equip the growing community of eco-warriors with the tools and resources needed to make a real difference in an achievable and affordable way, and in doing so help one million households live more sustainable lives.
“With that we invite you now to take the next step in your journey toward sustainable living. The eco-warrior journey is one that will not only change your impact on the environment, it will change your heart and positively impact your family for generations to come.
“We are grateful for the opportunity to help guide you to live the most sustainable life you can and want to stress that the future of our planet, and indeed the survival of life on earth, rests with you
“Go out and make a difference”
Ecolateral Stores Pty Ltd
*Ecolateral remains 100% Australian family-owned